Are you looking to maximize your reach and tap into the vast potential of the e-commerce market here in Malaysia?
With numerous online marketplaces competing for attention, it’s essential to make strategic decisions that optimize your resources and target the right audience.
Most Visited Marketplaces
Let’s take a look at our May 2023 update on the number of monthly visitors our top 10 marketplaces received:
Consider this:
If you sell your products across all 10 marketplaces listed above, you have the potential to reach a massive audience of 72,135,000 shoppers.
Isn’t that great?
However, let’s pause for a moment and evaluate the feasibility of such a wide-reaching approach.
Expanding your presence across multiple platforms requires significant manpower, time, and resources to manage inventory, logistics, and customer inquiries.
Can you afford such an extensive operation?
It’s crucial to assess the costs and benefits involved.
Here’s an idea for new online sellers or those looking to streamline their operations.
Focusing on the top 2 marketplaces, Shopee and Lazada, can be a strategic move.
These two platforms alone already capture a substantial 83.07% of the total shopper traffic in Malaysia. By targeting these high-impact marketplaces, you can tap into a significant portion of the market while optimizing your resources for maximum efficiency.
In this article, we’ll take an in-depth look at the top 10 online marketplaces in Malaysia.
By exploring their unique features, target demographics, and market positioning, you’ll gain valuable insights to help you make informed decisions and devise a winning selling strategy.
1. Shopee
Shopee is a leading e-commerce platform in Southeast Asia and Taiwan. With its mobile-centric approach, Shopee has gained immense popularity in Malaysia. Offering a wide range of products, including fashion, electronics, and home essentials, Shopee provides sellers with a large customer base to reach and sell their products. Shopee attracts a significant monthly traffic of 46.66 million visitors, making it one of the dominant marketplaces in Malaysia.
2. Lazada
As one of the largest e-commerce companies in Southeast Asia, Lazada has established itself as a go-to platform for online shopping. Lazada Malaysia offers an extensive range of products, covering categories from fashion to electronics and household goods. With its commitment to customer service and various payment options, Lazada provides a seamless shopping experience for both buyers and sellers. It receives a monthly traffic of 13.26 million visitors, making it a prominent player in the Malaysian e-commerce landscape.
3. PGMall
PGMall is a platform dedicated to promoting and showcasing Malaysia’s local industries and handicrafts. It offers a diverse array of products, including electronics, fashion, books, home and living items, food and beverages, as well as automotive parts. PGMall.my attracts 7.31 million monthly visitors, providing sellers with an opportunity to tap into a market that appreciates local products and craftsmanship.
4. Carousell
Carousell is Malaysia’s largest peer-to-peer marketplace, originally known for selling second-hand goods. While it has evolved over the years, Carousell.com.my continues to provide a platform for individuals to buy and sell various products. Sellers can showcase their items to a large community of buyers. Carousell.com.my has a monthly traffic of 2.45 million visitors, making it an attractive option for sellers looking for a wide reach.
5. Zalora
Zalora is a popular online fashion destination in Malaysia, offering an extensive collection of local and international brands. With its focus on apparel, shoes, and accessories for both men and women, Zalora provides a platform for fashion-conscious buyers and sellers. It attracts 1.12 million monthly visitors, making it a valuable marketplace for sellers in the fashion industry.
6. eBay Malaysia
eBay Malaysia is a global online marketplace that connects buyers and sellers worldwide. It offers a diverse range of products across multiple categories, providing sellers with a platform to reach a global audience. With a monthly traffic of 474k visitors, eBay Malaysia allows sellers to tap into a vast network of potential customers.
7. Lelong
Lelong is a pioneering Malaysian online marketplace known for its focus on IT and computer products. However, it offers a wide range of products across multiple categories. Lelong provides sellers with an established platform to sell their products and attracts a monthly traffic of 353k visitors.
8. GoShop
GoShop.com.my is an online shopping destination that offers a comprehensive range of products, including fashion, beauty, home and living, and health and wellness. With a focus on quality and convenience, GoShop.com.my provides sellers with an opportunity to reach customers seeking a diverse selection of products. It attracts a monthly traffic of 328k visitors.
9. Youbeli
Youbeli is an online shopping mall that caters to various product categories, such as fashion, electronics, home and living, and health and beauty. With a wide range of products available, Youbeli offers sellers a platform to showcase their offerings to a broad customer base. Youbeli receives a monthly traffic of 110k visitors.
10. Prestomall
Formerly known as 11Street, Prestomall is an online marketplace that offers a wide range of products across multiple categories, including fashion, electronics, home and living, and health and beauty. With its diverse product selection, Prestomall provides sellers with an opportunity to reach a broad customer base. It attracts a monthly traffic of 70k visitors.
In conclusion, if you’re an online seller in Malaysia seeking to expand your reach and tap into the vast potential of the e-commerce market, it’s important to make strategic decisions that optimize your resources and target the right audience.
Selling on Shopee, Lazada, and PGMall can allow you to reach a significant portion of the online shopper population, capturing 93% of the market.
These top marketplaces offer diverse product categories, a large customer base, and streamlined selling experiences.
While selling across all 10 marketplaces may seem enticing, it’s crucial to assess the feasibility and cost-effectiveness of such an approach.
Focusing on the top 2 marketplaces, Shopee and Lazada, can be a strategic move for new online sellers or those looking to streamline their operations.
These platforms alone capture a substantial 83.07% of the total shopper traffic in Malaysia, offering a wide customer reach and optimizing your resources for maximum efficiency.
Now it’s time to take action and embark on your e-commerce journey.
Whether you choose to sell on Shopee, Lazada, PGMall, or a combination of these marketplaces, adapt your strategies to cater to the preferences of Malaysian online shoppers.
With the right approach and dedication, you can tap into the vast opportunities offered by these marketplaces and thrive in the dynamic world of e-commerce.
Good luck on your selling endeavors!
